Le potentiel du marché hôtelier de Bucarest (étude en anglais)
Auparavant, la ville de Bucarest située au bord de la rivière Dâmbovița qui bénéficiait d’une demande essentiellement axée sur les entreprises s’est imposée comme une destination touristique prisée. L’analyse de Christie & Co, conseil en immobilier hôtelier révèle une tendance positive de la croissance de l'offre et de la demande, entraînant une amélioration continue des performances du marché hôtelier de Bucarest.
Bucarest est le centre culturel et politique de la Roumanie ainsi que le moteur économique et financier du pays contribuant à hauteur d'environ 30% du PIB.
Hotel demand predominantly stems from business travel which is linked to the activity of the governmental institutions and the increasing number of international employers in the city. With close to 2.0 million guests who generated more than 3.1 million overnights, Bucharest was able to register an unprecedented record in hotel demand, with a share of around 60% originating from international guests. Since the economic crisis in 2009, Bucharest was able to boast a strong recovery, especially in the past 5 years, while arrivals increased by 7.0% and overnights by 6.5% annually.
Since 2014, supply growth was clearly outpaced by demand growth with supply increasing by 1.7% annually to a total of 19,700 beds in 125 hotels. This trend was also strongly reflected in the total market occupancy, which registered an increase over 5 years to 72.7% in 2018 (+10.1 pp). In comparison to 2017, however, the strong growth momentum slowed down which resulted in a minor drop in occupancy of 0.5 pp in 2018. Simultaneously, ADR increased by 4.7% to RON 370 (€80), leading to a RevPAR growth of 4.0% to RON 269 (€58). “Significant potential exists in the market as occupancy levels are high and rates are currently well below those of hotels in neighbouring CEE cities such as Prague and Budapest,” comments Andreea Bodea, Consultant at Christie & Co.
The market potential has also been recognised by investors and operators who are present in Bucharest’s pipeline. More than 1,200 rooms will be added to the city’s hotel supply by 2021, including brands such as Courtyard by Marriott, Moxy, Hilton Garden Inn and Swissotel. New supply will be concentrated mainly in the city centre and adjacent to the business and exhibition districts in the north of the city. Interest of investors is also emphasized by notable transactional activity, which included the recent sale of the K+K Hotel Elisabeta to InterGlobe Enterprises and Event hotels as well as the Mercure Bucharest Unirii acquired by Orbis Hotel Group. “The prospects seem promising that the positive developments in Bucharest’s hotel market will continue,” concludes Andreea Bodea.
