COMPLETED: Project Roman

The Client

The Abbeyfield Wales Society was a registered charity dedicated to supporting the elderly during their senior years.

They provided sheltered and nursing accommodation for people over the age of 55 who are looking for some personal support and companionship, owning a portfolio of sheltered accommodation and three registered care homes across Wales. They merged with Linc Cymru in March 2022.

The Brief

On reviewing their portfolio and long term strategy, Abbeyfield decided to sell their three nursing homes, Eleanor Hodson, Stow Park and Reene Court. They required formal pricing advice and a structured marketing campaign to comply with the Charities Act and ensure best price was achieved for each home, whilst protecting the workforce and maintaining the quality of care.

The Result

After advising Abbeyfield to sell these three homes independently rather than as a group due to the ranging complexity of care they offered, we launched a formal marketing campaign which generated a great deal of activity from buyers throughout the UK. Multiple bids were generated for each site from credible buyers and through competitive tension we secured pricing in excess of the guide for all three care homes.

What Our Client have To Say

Abbeyfield Wales worked with the Christie & Co Team of Oliver McCarthy and Rob Kinsman on the disposal of three nursing homes over a 12-month period.  Throughout these transactions Oliver and Rob have been supportive, professional and offered clear advice and communication and supported the management of sales process throughout.  In my view they are an excellent sales and support team and I would have no hesitation in recommending them to others.  They offer a great service all round. 

Gary Hortop, CEO, Abbeyfield Wales Society Limited

This deal was completed - 07/12/2021

For more information contact the agents:

Oliver McCarthy
T: 07702 809 198
E: oliver.mccarthy@christie.com