COMPLETED: Poggio alla Sala
Poggio Alla Sala has been sold to Precise Hotels. These buyers were found through an international multilingual marketing campaign.
| Carine Bonnejean |
| Managing Director - Hotels |
| T: 07921 063 548 |
| E: carine.bonnejean@christie.com |
The Client
We were engaged by Bayview Italia to market the former Poggio alla Sala Resort on the outskirts of Montepulciano in Tuscany. The estate, which closed in 2012, consists of 51 generously proportioned rooms spread across several individual buildings, set within the Sangiovese vineyards. The site also features two outdoor pools, a spa with an indoor pool, a meeting room, a restaurant and several outbuildings for development.
The Brief
This unique resort offered tremendous repositioning and development potential and was likely to appeal to a wide range of international operators, investors and HNWIs from across the globe looking to enter the Italian market or expand their portfolios. We needed to demonstrate this opportunity at its best and to illustrate the vision for this asset in the future.
The Solution
We carried out an international multilingual marketing campaign including teaser, information memorandum, virtual dataroom and a bespoke drone video to showcase the outstanding location and beauty of the site, as well as the range of value-add opportunities provided by this asset.
The Results
The new owners, Precise Hotels are an inspiring, luxury collection of hotels and resorts in Germany and Spain. Renowned for their meticulous attention to detail and ability to create the perfect blend of modern innovations with traditional heritage in each of their properties, the group plan to breathe new life into Poggio with an extensive refurbishment before reopening the estate as part of their exclusive collection.
Here’s What Our Clients Have to Say
Christie’s very disciplined and dedicated approach has allowed the property to reach a widespread pool of potential parties interested in Poggio alla Sala. They have identified the key characteristics of the resort, put them in a very appealing set of marketing collaterals and distributed through various channels to get optimal visibility and to allow investors to quickly and effectively understand the opportunity. We look forward to continue the relationship we have established with the Christie with other sale assignments.
Leonardo Stassi
Head of Hotel Real Estate
Bayview Italia S.r.L.
