All About Children acquires Playtime Nurseries Group

Playtime Nurseries is an exceptional group, consisting of three settings which hold an excellent reputation for providing only the highest levels of childcare. After being unable to find adequate childcare for their own children, the owners Victoria and Craig opened the first nursery in Shepperton in 2008.The success of this site led them to opening their second site in 2013 and their most recent opening in Wandsworth, in 2015, which is set within a fantastic new build site at the heart of a residential development.
 

The nurseries have been acquired by All About Children, who now own 25 settings across London and the South. 

Sophie Willcox, Childcare Business Agent at Christie & Co, who handled the sale comments, “It has been a pleasure working with the owners of Playtime Nurseries. The nurseries gained a lot of interest from both UK operators, investors and international buyers due to their fantastic locations and award-winning settings. This resulted in an exceptional price being achieved for the former owners. 

“This is just another example showing that the market is prepared to pay a premium price for settings of the highest quality in the right locations and Playtime Nurseries ticked all the boxes for a number of potential buyers.”

Victoria and Craig Robson, from Playtime Nurseries comment, “We felt that All About Children would be the perfect fit to take over our nurseries and we wanted to wish them the best of luck moving forward. Throughout the process we found working with the Christie & Co team and in particular Sophie, made the sales process to be quick and very, very easy.”

Russell Ford of All About Children comments, “This is a lovely acquisition for us, and I’d like to thank Victoria and Craig for making the sale process as straightforward as possible. They’ve done a wonderful job in creating three fantastic settings, and we’re delighted that they chose us to take them forward. Our plan has always been to build a group of premium, ‘flagship nurseries’, and our biggest challenge has always been to find the right settings. We’ve been lucky enough to find eight over the last nine months and are excited to have found another three exceptional nurseries. Sophie Willcox, from Christie & Co, who handled the sale made sure that throughout the whole process; from the initial contact, right the way through to completion, everything progressed smoothly and professionally and that dialogue was constant between all parties.  This resulted in a speedy, confidential sale and we look forward to acquiring further nurseries through Christie & Co in the near future.”